CUPERTINO, California–May 30, 2007–Apple® today announced the launch
of iTunes® U, a dedicated area within the iTunes Store
(www.itunes.com) featuring free content such as course lectures,
language lessons, lab demonstrations, sports highlights and campus
tours provided by top US colleges and universities including Stanford
University, UC Berkeley, Duke University and MIT.

"iTunes U makes it easy for anyone to access amazing educational
material from many of the country´s most respected colleges and
universities," said Eddy Cue, Apple´s vice president of iTunes.
"Education is a lifelong pursuit and we´re pleased to give everyone
the ability to download lectures, speeches and other academic content
for free."

"From its earliest days, Stanford has sought to serve the public by
sharing the knowledge generated by our faculty and students," said
Stanford Provost John Etchemendy. "Our partnership with Apple and
iTunes U provides a creative and innovative way to engage millions of
people with our teaching, learning and research and share the
experience of intellectual exploration and discovery that defines our
university."

Created in collaboration with colleges and universities, iTunes U
makes it easier than ever to extend learning, explore interests,
learn more about a school and stay connected with an alma mater.
Content from iTunes can be loaded onto an iPod® with just one click
and experienced on-the-go, anytime, making learning from a lecture
just as simple as enjoying music.

The iTunes Store features the world´s largest catalog, adding new
education content to over five million songs, 350 television shows
and over 500 movies. The iTunes Store has sold over 2.5 billion
songs, 50 million TV shows and over two million movies, making it the
world´s most popular online music, TV and movie store.

With Apple´s legendary ease of use, pioneering features such as
integrated podcasting support, iMix playlist sharing, seamless
integration with iPod and the ability to turn previously purchased
songs into completed albums at a reduced price, the iTunes Store is
the best way for PC and Mac® users to legally discover, purchase and
download music and video online.

Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation
with its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital
media revolution with its iPod portable music and video players and
iTunes online store, and will enter the mobile phone market this year
with its revolutionary iPhone.

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