New York, New York–June 28, 2007–For years, colleges and universities have been using Web-based tools from GoalQuest as strategic components of their undergraduate communications with prospective, admitted and enrolled students. Recently, an increasing number of graduate divisions have partnered with the company to tackle their unique enrollment business challenges. GoalQuest currently works with a range of graduate schools in law, business, education, medicine and other disciplines, in addition to its more than 130 undergraduate clients.
A division of Halyard Education Partners, GoalQuest offers graduate schools three distinct program options. gCRUIT™ helps institutions convert student inquiries into applications. GYOp™ (Graduate Yield Optimization) works with admitted students by continuing to court them while providing pre-orientation and first-year "survival" content. GRP™ (Graduate Retention Program) deploys academic and personal support content to current students, with particular emphasis on those who may be at risk of attrition. All of the programs include virtual activities, such as blogs (UBlog™), peer-to-peer, private community networking and discussion groups (UPeers™) and robust personal/professional development tools like UPortfolio™.
The American University of Antigua College of Medicine uses both gCRUIT and GYOp to help enrollment managers influence the quantity and quality of their applicant pool and, ultimately, the makeup of their entering student cohorts. AUA has also chosen GoalQuest to design and develop the next generation of its Web site.
"Our affiliation with GoalQuest has been extremely positive from the very beginning of the project," said Dick Woodward, vice president of enrollment management at AUA. "They have been right on top of every detail, and the first impressions by both our students and staff have been most favorable. It is our continued hope that this technology will afford us an opportunity to provide a level of information and service to our students that we could not otherwise realize."
Each program in GoalQuest´s graduate school suite provides access to a proprietary reporting dashboard that enables administrators to track and build relationships with desirable prospects and assist current students. For example, an alert feature informs advisors of struggling and/or dissatisfied students, while auto-response tools allow recruiters to respond automatically to commonly asked questions.
In addition, GoalQuest assigns specialized editorial and design teams to repurpose existing content and create original editorial and design according to each institution´s objectives, voice/tone, Web standards and audience. Drawing on its national database of content authors, for example, GoalQuest´s AUA project team included an alumna of a Caribbean graduate school. Among the company´s talent pool are writers with professional backgrounds as health professionals, psychologists, attorneys and educators.
The company´s Variable Content technology also enables different graduate programs within one school to customize the content each audience sees. Thus, a student pursuing a master´s degree in Education (Early Childhood/Childhood) would experience the program differently than one studying Education (Middle Childhood/Adolescence).
According to Linda Fisher, director of graduate admissions at D´Youville College, "Though still new to us, I am very excited about the potential this tool provides for graduate recruitment. As a centralized graduate admissions office, we have been able to effectively reach both prospects and applicants with targeted messages through this interactive tool. GoalQuest data reporting allows counselors to tailor follow up with students with personal knowledge of the information they are most interested in obtaining."
"GoalQuest is extremely pleased to expand its creative, editorial and brand-marketing expertise into the graduate market," said Gregory Zeleny, vice president of business development. "While our graduate programs are born from the success of our undergraduate tools, their development both as unique content ?experiences´ (for students) and revenue generating centers (for administrators) has been guided by a group of forward-thinking graduate level clients that we are fortunate to have as our collaborators."
GoalQuest (www.goalquest.com), a division of Halyard Education Partners, provides innovative solutions for colleges and universities to maximize recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™ and AlumNet™, as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. Halyard Education Partners is a leading marketing and information services company that serves as the premier resource for prospective students seeking post-secondary educational options, and in turn, provides effective marketing solutions for colleges and universities seeking to acquire and retain students.