New York, NY — July 25, 2007 — Answers Corporation creators of Answers.com, announced today a partnership with mtvU, MTV´s 24-hour college network and a division of Viacom Inc.´s MTV Networks, to incorporate AnswerTips on every site in mtvU´s College Media Network, the largest interactive network of online college newspapers in the US. Users of all sites in the network — including prestigious university publications such as The Daily Herald (Brown University), The Chronicle (Duke University), The Lantern (Ohio State University), The Daily Texan (University of Texas, Austin), The Daily Tarheel (University of North Carolina) and The Daily Free Press (Boston University) — now have instant access to Answers.com´s proprietary AnswerTips technology.
The patented AnswerTips technology enables readers to double-click any word or phrase in an article, and launch a helpful "information bubble" with a relevant explanation and/or definition. Information is drawn from Answers.com´s collection of more than four million topics spanning dozens of categories. Readers can access this "virtual library" covering academic subjects like history, business, literature, geography and sciences, as well as cultural categories such as arts, music, food, movies and technology. AnswerTips award-winning online technology has already been deployed by world class news organizations including The New York Times and CBS News.
"This partnership with mtvU and the College Media Network is a great fit," said Jeff Cutler, Answers.com´s Chief Revenue Officer. "College students are intelligent, savvy web users who expect to find what they need, when they need it. The ability to have any word or phrase in an article pop up and ´talk about itself´ is an efficient way to read online, and an approach that fits their busy lifestyle."
"AnswerTips is a helpful reference tool that will enhance the user experience on every College Media Network site," said Stephen Friedman, GM, mtvU. "We´re committed to offering our student newspaper affiliates the means to rival or surpass any news outlet on the Web, and this partnership with Answers.com is the latest example of how we´re delivering on that promise."
About Answers Corporation
Answers Corporation (NASDAQ: ANSW) operates the award-winning Answers.comTM information portal, delivering comprehensive content on over four million topics spanning health, finance, entertainment, business and more. Content includes over 180 licensed titles from leading publishers such as Houghton Mifflin Company, Barron´s, Encyclopedia Britannica, All Media Guide and others; original articles written by Answers.com´s editorial team; community-contributed articles from Wikipedia; and user-generated questions & answers from Answers.com´s industry-leading WikiAnswersTM (wiki.answers.com). Founded in 1999 by CEO Bob Rosenschein, Answers.com can be launched directly from within Internet Explorer 7, Firefox and Opera browsers, and its service is integrated into sites like Amazon.com´s A9.com, The New York Public Libraries´ homeworkNYC.org, The New York Times, CBSNews.com and others. Answers.com is also available for mobile devices at mobile.answers.com. For investment information, visit ir.answers.com. (answ-f)
Broadcast to 750 colleges across the country, with a combined enrollment of over 7.2 million, mtvU is the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach — on-air, online and on campus. mtvU focuses on content including music videos from emerging artists which can´t be seen anywhere else, news, student life features, events and pro-social initiatives. mtvU is always on campus, with more than 500 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and for a complete programming schedule, visit www.mtvU.com.
mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the US, and RateMyProfessors.com, the Internet´s largest listing of collegiate professor ratings. The College Media Network comprises over 510 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 1.5 million college students each month, via the site´s more than 6.6 million student-generated ratings of over 1,000,000 college professors.