Chicago, Ill. — Kingsport City Schools in Tennessee will be the first school system in the Tri-Cities to benefit from CCC! Video on Demand, developed by New Dimension Media.

Offered as part of the EMBARQ Education Program, the three-year agreement will put the revolutionary teaching product in 11 Kingsport schools. CCC! features video, audio, animation and text resources that allow classroom instructors to provide high-quality media support to existing grade-appropriate curricula.

"We are delighted that Kingsport City Schools has selected CCC! for its students," said NDM Chairman Albert J. Nader. "Our innovative system brings textbooks to life in a visually stimulating way that engages students."

For example, a high school history teacher teaching a lesson on the Civil War can access video related to the Battle of Gettysburg, an animation file that illustrates battlefield positions, audio files with President Lincoln´s Gettysburg Address, and text resources featuring newspaper reaction to the address.

"The world around us has changed so much over the last 30 years, especially when it comes to living with and utilizing technology in our everyday lives," said Kingsport Superintendent Dr. Richard Kitzmiller. "We are excited to be the first system that EMBARQ has partnered with in order to bring technology as a teaching tool into Kingsport classrooms. The benefit to our students is immeasurable.

"We are going to work toward creating opportunities for parents and the community as a whole to experience CCC! at various functions," Kitzmiller said. "This program is going to have a positive effect on the whole community, and we want everyone to share in our excitement about the opportunities being afforded to our children by EMBARQ and New Dimension Media."

NDM also has partnered with EMBARQ to bring CCC! to school systems in Grandview, WA, Osceola, FL, and Warsaw, IN.


New Dimension Media (NDM) is recognized as one of the leading producers of original K-12 core curriculum video content to schools and public libraries. With 44 series and 417 programs produced in the last five years, no one produces more new core curriculum content than NDM. Founded in 1979 and based in Chicago, NDM boasts a distinguished library of Social Studies, Science, Foreign Language, Language Arts, Mathematics and Health & Guidance titles. They are available on VHS and DVD, and for educational broadcast. For information, visit


EMBARQ (NYSE: EQ), headquartered in Overland Park, Kansas, offers a complete suite of common-sense communications services. The company has approximately 20,000 employees and operates in 18 states. EMBARQ is included in the S&P 500. For consumers, EMBARQ offers an innovative portfolio of services that includes reliable local and long distance home phone service, high-speed Internet, wireless, and satellite TV from DISH Network® — all on one monthly bill. For businesses, EMBARQ has a comprehensive range of flexible and integrated services designed to help businesses of all sizes be more productive and communicate with their customers. This service portfolio includes integrated local voice and data services, long distance, Business-Class DSL, wireless, enhanced data network services, voice and data communication equipment and managed network services. EMBARQ believes that by focusing on the communities the company serves and by employing common sense and practical ingenuity, it is able to provide customers with a committed partner, dedicated customer service and innovative products for work and home. For information, visit

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