New York, August 16, 2007 — Parents not only want to help their children have a successful school year by purchasing supplies like pencils and notebooks, they also want to provide tools that extend classroom learning into home activities. Homework help sites and online educational resources are among the latest technology tools in children´s "virtual backpack" of supplies that support academic progress. With Pokemon Learning League, an online suite of animated, interactive lessons, children can learn math, science, language arts and life skills along with their favorite Pokemon characters.

Parents and teachers will feel reassured knowing that Pokemon Learning League just received from iParenting Media a prestigious Outstanding Products of 2007 Award in the web site category. Pokemon Learning League was recognized by iParenting Media for its effectiveness in helping children learn as well as for its high-quality content and animation. Pokemon Learning League leverages its recognizable animated characters and adventurous story plots to engage children in challenging, core curriculum lessons.

The combination of the Pokemon brand´s enduring "kid appeal" with sound educational content provides educators and parents with a valuable instructional resource.
A team of experts, childcare providers and families thoroughly evaluated product submissions for the iParenting Media Awards and selected the winners. The iParenting Media Awards´ reviewers raved about Pokemon Learning League:
–"What a great way to get kids to want to learn!"
–"Learning is presented in a fun way that makes a child enjoy what they´re doing, and sometimes not even realize that they are learning."
–"The lessons are interesting and engaging."
–"The graphics and quality of this site are top notch."
–"The use of Pokemon characters makes the site fun for children who would benefit from additional instruction in academics."
–"This site is a great tool for educators who want to engage students to learn in a fun way."
–"I like when I can integrate what interests the children into my teaching experiences."

"At iParenting, we know what a challenge it is for parents to find outstanding products for their families. That´s why we created the iParenting Media Awards program to thoroughly review products and then recognize only the best ones and share them with our audience," says Alvin All, CEO of iParenting Media. "During our Outstanding Products Call for Entry, our professional reviewers carefully evaluated more than a thousand items, but only the ones that met or exceeded our high standards earned the iParenting Media Award. We believe iParenting Media Awards is the largest certified and audited evaluation system of children´s and parenting products in the industry, and this should give parents comfort that we are screening the same items they are exposed to in the marketplace."

The latest award from iParenting Media is the third award for Pokemon Learning League since it launched in the first quarter of 2007. Earlier this year, Pokemon Learning League earned a 2007 Distinguished Achievement Award from the Association of Educational Publishers, which honors the most outstanding materials in the field of teaching and learning. The online educational resource also won a BESSIE award from ComputED Gazette, recognizing it as an innovative, content-rich product that uses technology to foster learning.

Pokemon Learning League is available to families, schools, and after-school programs through paid subscriptions. For more information, visit www.PokemonLearningLeague.com.

About Pokemon USA
Pokemon USA, Inc., a subsidiary of The Pokemon Company in Japan, manages the property outside of Asia and the Pokemon Trading Card Game outside of Japan. This includes licensing, marketing, an animated TV series, home entertainment, the official Pokemon website, and online retail center pokemoncenter.com. Pokemon was launched in Japan in 1996 for play on Nintendo´s Game Boy® and has since evolved into a global cultural phenomenon. Pokemon was introduced in North America in September 1998 and today is one of the most popular toy and entertainment properties in the world.

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