Sebastopol, Calif. — August 21, 2007 — Safari(r) Books Online (, the leading on-demand reference and learning platform and a joint venture of O´Reilly Media Inc. and Pearson Technology Group, today announced two executive appointments effective Aug. 27, 2007: CJ Rayhill will be senior vice president, product management and technology, and Chip Pettibone will become vice president, research & development.

"Over the past several months, we have seen significant changes in the online publishing ecosystem indicating that the marketplace is heating up," said Jeff Patterson, CEO of Safari Books Online. "Safari is well-positioned to take advantage of these changes. To continue on our growth path, we are increasing our pace in research and development, as well as scaling our organization to support new products and services. These key personnel assignments, coupled with our existing core strengths, will enable Safari to continue to capitalize on the growing interest in online publishing."

Previously chief information officer for O´Reilly Media, Rayhill will oversee technology strategy, product development and product management in her new role at Safari. Rayhill brings a proven track record of achievement in managing complex IT and product teams, as well as an understanding of customer needs. She spent the majority of her career in software development and technology management in the financial services and healthcare industries prior to joining O´Reilly in 2000. She is a graduate of the United States Naval Academy (BS), having attended Annapolis with the first-ever class of women in 1980 and served as a geophysics officer in the Navy. She also holds an MBA degree from the University of South Florida.

Formerly vice president, product management, at Safari, Pettibone will apply his passion for delighting the customer, along with a keenly analytical approach, in his new R&D role. He will focus on identifying, developing and incorporating new features and functionality into Safari´s market-leading portfolio. Prior to joining Safari, Pettibone was CEO of Red Bridge Interactive, a developer of web content management solutions. Before Red Bridge, he led the effort to build and release Context Media´s first two versions of enterprise content integration products. Previously, he spent seven years with Electronic Book Technologies (acquired by Inso), a pioneer in SGML and XML-based electronic publishing applications, where he held a number of senior product management and sales positions.

These two executive appointments further solidify and will accelerate Safari´s growth and leadership position. Safari´s "anytime, anywhere" e-reference libraries are rich in exclusive content and offer a comprehensive range of digital content from leading publishers. Safari´s subscribers can find quick answers to technical questions, in-depth training for career growth and certifications, and access the latest vetted and authoritative content from leading authors and publishers concerning the technologies and business trends that drive our world today.

About Safari Books Online
Safari Books Online (, founded in 2001 as a joint venture of pre-eminent technology publishers O´Reilly Media Inc. and Pearson Technology Group, is the leading on-demand reference and learning platform delivering expert content from the world´s thought leaders in business and technology innovation. Safari offers the combined collections of O´Reilly Media, Addison-Wesley, Peachpit Press, Adobe Press, Cisco Press, Sun Microsystems Press, Wharton School Publishing, Microsoft Press, and many more top publishers in one fully searchable database. Safari as an essential, always-on business tool is fast changing the way corporate, academic and training organizations access information and enables increasingly mobile workforces to get technical and business reference resources anytime and from anywhere. Safari offers a range of B2B product mixes and pricing programs for every sized organization and a B2C product option for individual users.

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