Newton, Pa., August 21, 2007– Companies that sell to the K-12 market can add an indispensable new marketing tool to their arsenal. EdReach.info, the only Customer Relationship Management system (CRM) designed exclusively for the K-12 education market, has expanded its extensive demographic database to include district financial information reported by the National Center for Education Statistics.
With the addition of these financial data fields, educational marketers using EdReach now have instant access to such critical information as the amount of money districts receive at the federal, local and state levels, and how funds are allocated among instructional expenditures and capital outlay for construction and instructional equipment.
Armed with the knowledge of district revenue and spending patterns, EdReach users are better able to create targeted marketing plans for prospecting and expanding opportunities with existing customers. Once opportunities are identified, EdReach provides users with all the tools to manage customer contact history and report on sales and outreach activity.
EdReach.info is an online, hosted system using industry-leading open source database technology with a proprietary information management engine. Evolving from MMS 2100, a sales management system developed by MMS Education, EdReach´s technology platform has been helping clients support unique sales and marketing strategies since 1994. Available exclusively through MMS Education, EdReach is now being offered to any organization targeting the K-12 education market.
For a free demonstration of the EdReach CRM system, visit www.edreach.info. For more information on EdReach or to schedule a one-on-one live demo, contact Kelly Stewart at 800-448-3399.
About MMS Education
MMS Education is a leading U.S. educational consulting, program development, marketing, sales and data services organization. For more than 30 years, MMS has been helping clients bring quality educational programs and services to students of all ages in diverse learning environments. Additional information on MMS Education is available at www.mmseducation.com or by calling 800-523-5948.