New York, NY — August 29, 2007 — A host of stars and leaders from the African Diaspora have signed on to support a national campaign launched by the National Education Association. The campaign is designed to strengthen relationships between public school educators and the nation?s Caribbean and African communities. Actor Idris Elba, Golden Krust Bakery Founder/CEO Lowell Hawthorne, soca queen Alison Hinds, VP Records, Atlanta Falcons? Ovie Mughelli, Joseph Addai of the Indianapolis Colts, Commissioner Dale V.C. Holness of Lauderhill, FL, New York State Assemblyman Nick Perry, Atlanta City Councilman C.T. Martin, and Senegalese rap group Gokh-Bi System are among the leaders and celebrities who have committed to participate in the campaign. The NEA campaign, entitled ?I Love My Child,? is part of an overall grassroots outreach program targeting America?s ethnic-minority groups, including Asian and Pacific Islander, American Indian/Alaska Native, Black, Hispanic, and Caribbean and African communities.

?In working to achieve our goal of making great public schools a reality for every child, we must continue to build upon our strong relationships and partnerships with the ethnic-minority community,? said NEA President Reg Weaver. ?We recognize the Caribbean and African communities as significant voices in the national dialogue on education.?

NEA is partnering with respected individuals from the Caribbean and African communities to help promote the I Love My Child campaign who will act as campaign ?ambassadors.?

?I think it is very important for us as parents to understand the public school system and know the people that are responsible for teaching our children,? says Elba. ?A better relationship with the administration will give the student a better future.?

?VP Records is truly proud to support the efforts of the NEA, and we are very excited to participate in the I Love My Child Campaign,? states Randy Chin, CEO of VP Records. ?As a company with firm Jamaican roots, we recognize the importance of working with our community and its leaders, teachers and parents to ensure that all of our children receive the best education possible.?

Elements of the I Love My Child campaign will include a series of advertisements and public service announcements in traditional and nontraditional media, as well as town hall meetings in various cities, including New York, Atlanta and Miami. Unique links, www.ILOVEMYJAMAICANCHILD.com, www.ILOVEMYHAITIANCHILD.com, www.ILOVEMYTRINICHILD.com, and www.ILOVEMYAFRICANCHILD.com, have been created to direct Caribbean and African parents to useful tools and information about various public school issues.

?Public education is one of the hallmarks of America?s democracy. Public education helps to make America great; it ensures that all children, regardless of their background or family income, receive the foundation they need to succeed in the future,? explains Hawthorne, a native of Jamaica who started his Golden Krust empire in 1989. ?Our job as adults is to make sure those tools and resources are in place for all of our children. All my children are products of public schools and they are well rounded individuals of whom I am very proud.?

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