College athletic departments are discovering the click of a mouse can sound just as sweet as the ring of a cash register: Across the country, colleges and universities are transforming their web sites into one-stop, multimedia channels with hopes of generating up to $1 million a year.

Enhanced use of the web also could enable colleges to better target their customers and raise even more money. The goal is to entice web-savvy fans to embrace the school's official site, wallet in hand.

"Revenue has certainly become more of a focus," said Nada Usina, president of XOS Technologies, a Sanford, Fla.-based company

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