San Jose, CA — November 19, 2007 — Samsung Electronics Ltd., the worldwide digital consumer electronics and information technology leader, introduces a powerful new optical disc drive, TruDirect™ SE-S204S, which allows consumers to create DVDs and burn digital content through a PC without the need for a hard drive. The TruDirect SE-S204S provides easy and fast real-time recording from nearly any digital device.

With camcorder and digital camera sales skyrocketing, predicted to be nearly 100 million units sold in 2008, consumers can now conveniently create DVDs in record time. Similar to VCR recording, users can connect a digital device such as a camcorder, digital camera or Web cam to their PC or notebook, and then connect the Samsung TruDirect SE-S204S to the computer to burn DVD movies directly.

“As a global technology innovator, Samsung has always been at the forefront of optical disc drive technology and further pushes the technology envelope with the introduction of the new TruDirect SE-S204S,” said Richard Aguilera, western regional sales manager, Samsung Storage Division. “The TruDirect SE-S204S enables users to easily and efficiently turn their digital videos or photos into DVDs in the easiest and fastest way ever.”

Compared to using a hard disk drive, the TruDirect SE-S204S dramatically cuts down on the time it takes to create DVDs as no pre-mastering, multiplexing or hard-disk buffering is needed, enabling real-time, fast, and simple recording of personal videos, photos or data files onto DVD discs. Creating a DVD of a one-hour video stream only takes one hour and five minutes and to create a DVD from a one-hour hard disk drive camcorder file just takes 30 minutes.

In addition to DVD creation, the TruDirect SE-S204S features some of the fastest speeds of an optical disc drive on the market today. It features 20X DVD+R and DVD-R writing, 16X DVD+R Dual Layer writing, 12X DVD-R Dual Layer writing and 12X DVD-RAM writing.

The TruDirect SE-S204S is shipping nation wide with a street price of $159.99

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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