Appalachian State University and Clemson University are partnering in research, development, and implementation studies related to 3-D virtual worlds through the newly established Carolinas Virtual World Consortium.

The growing popularity of 3-D virtual worlds and their potential merger with e-commerce will likely change the way companies and clients conduct business in the future. For example, IBM recently created a virtual business center to facilitate interaction between their sales people and clients. Kimberly-Clark uses virtual reality technology to better understand consumer behavior.

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