When children log onto Webkinz.com, the popular virtual world for children who buy Webkinz stuffed animals, they can send messages to their friends, decorate their virtual rooms and take trivia quizzes.

Now, they may also see advertisements.

The Webkinz site began running movie ads on its site in October, with ads for “Bee Movie” and later for “Alvin and the Chipmunks.” The ads run on the right side of the home page after users log in. The Campaign for a Commercial-Free Childhood, an advocacy group based in Boston, is demanding that the site remove the ads.

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