The Cornell University junior was in his dorm between classes when the text message came in from a friend. Check out JuicyCampus.com, it said.

The student found his name on the web site beside a rambling, filthy passage about his sexual exploits, posted by an anonymous student on campus. The young man could only hope the commentary was so ridiculous nobody would believe it.

“I thought, ‘Is this going to affect my job employment? Is this going to make people on campus look at me? Are people going to talk about me behind my back?’” said the student, who...

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