The massacre at Virginia Tech last April sent colleges nationwide scrambling to improve how they send alerts to students during crises on campus. One widely adopted solution: text messages sent to cell phones. But while hundreds of campuses have adopted text alerts, most students are not embracing the systems, reports The Associated Press (AP)—even in an age when students consider their mobile phones indispensable.

Omnilert, a Northern Virginia company that provides an emergency alert system called e2Campus to more than 500 campuses, reports an average enrollment rate among students, faculty, and staff of just 39 percent.

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