Apple Inc. has fallen substantially short of its target of having 1,000 movies available to rent through its online iTunes service by the end of February and is blaming studios for the discrepancy. But for educators, there is an equally significant hang-up to using the service as a means of renting videos for their classes: the 24-hour time limit for finishing movies once you start watching them.

A complete count of the number of movies available for rental through iTunes was elusive as of March 6, but it appeared to be around 300. Apple Chief...

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