has launched a free service to help students make informed choices when selecting a college by letting them know which colleges are likely to want them before they actually apply. Students create an online profile that details their interests, extracurricular activities, grades, and test scores. Next, they receive invitations from colleges who think that, based on their profile, the students would be a great fit. The site has optional features that enable collaboration among students, parents, and guidance counselors. The service is free to students, parents, guidance counselors, and—in many cases—free to colleges. “Colleges spend a great


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