Educators and librarians are wondering what the impact will be of Microsoft’s disclosure that it is abandoning its effort to scan the contents of libraries and make these items searchable online. The move might be a sign the software giant is getting choosier about the fights it will pick with Google Inc.
The world’s largest software maker is under pressure to show it has a coherent strategy for turning around its unprofitable online business after its bid for Yahoo Inc.–last valued at $47.5 billion–collapsed earlier this month.
Digitizing books and archiving academic journals no longer fits with the company’s plan for its search operation, wrote Satya Nadella, senior vice president of Microsoft’s search and advertising group, in a May 23 blog post.
Microsoft will take down two separate sites for searching the contents of books and academic journals this week, and its Live Search function will direct web surfers looking for books to non-Microsoft sites, the company said.
Nadella said Microsoft will focus on "verticals with high commercial intent."
"We believe the next generation of search is about the development of an underlying, sustainable business model for the search engine, consumer, and content partner," Nadella wrote.
At an advertising confab at Microsoft’s Redmond, Wash., headquarters last week, he demonstrated a new system that rewards customers with cash rebates for using Live Search to find and buy items on advertisers’ sites.
Microsoft entered the book-scanning business in 2005 by contributing material to the Open Content Alliance, an industry group conceived by the Internet Archive and Yahoo. In 2006, it unveiled its competing MSN book search site. (See "Google’s book scanning faces competition.")
Unlike Google, whose decision to scan books still protected under copyright law has provoked multiple lawsuits (see "Authors: Google infringing on copyrights"), Microsoft stuck to scanning books with the permission of publishers or that were firmly in the public domain.
The company said it will give publishers digital copies of the 750,000 books and 80 million journal articles it has amassed.
Yale University is among those who had contracted with Microsoft to have the contents of its library system scanned. Alice Prochaska, Yale’s librarian, said the university would explore "a number of options" to continue the library’s mass digitization, but she was not sure which direction Yale would choose.
"The library has an expert team working on our current digitization project, and we will be exploring ways to continue their work in the wake of Microsoft’s decision to withdraw," Prochaska said in an eMail message to eSchool News.
Prochaska said she could not discuss the cost of digitizing the library’s contents, but she added that 26,000 of the library’s 100,000 books were scanned during Yale’s brief partnership with Microsoft. She said Yale will keep the material that already has been scanned.
Microsoft’s search engine is a distant third behind Google’s and Yahoo’s in terms of the number of queries performed each month, despite the company’s many attempts to emulate Google’s innovative search features and create some of its own.
Microsoft as much as said its search strategy wasn’t working when it offered in February to buy Yahoo to boost its search and advertising. Talks between the companies collapsed because Yahoo executives sought more money.
The company’s ceding of the book-search segment to Google and the Yahoo-led Open Content Alliance could signal that Microsoft has a new search strategy and is ready to jettison its unsuccessful me-too efforts.
However, the software maker has not given up on combining its search operations with Yahoo’s. As of this writing, the two companies were said to be talking about a more limited deal.