College alumni magazines struggle to compete with Facebook

The New York Times reports that the advent of social networking on the internet has created a quandary for college alumni magazines, which want to maintain a conversation with alumni but have been slow to embrace the web. Most schools have set up password-protected sites where graduates can change their contact information, drop a class note, or donate money. But younger alumni, accustomed to second-by-second updates from friends and classmates, are exchanging information in real time on Facebook and MySpace. Why wait for your alma mater to churn out a quarterly journal when you can Twitter all day? "Certainly as people do more Facebooking and MySpacing, how they do these things changes and evolves," said John Rosenberg, editor of Harvard Magazine…

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