Beginning on Monday, MTV and its mtvU channel, which is aimed at college and university students, will join forces with Hewlett-Packard Co. to present "Engine Room," an original series that will follow the 16 contestants, divided into four teams, as they produce digital art using PCs, work stations, monitors, and other products sold by HP, reports the New York Times. Episodes of "Engine Room" run from five to seven minutes each, and the series is scheduled to last seven weeks. At the end, one team will win prizes that include $400,000 in cash and a chance to program the giant MTV screen in Times Square for a night. "Engine Room" follows a previous video series that HP sponsored with MTV, called "Meet or Delete." It also comes after a video series for the back-to-school season, "Dorm Storm," presented by HP in partnership with Broadband Enterprises, an online video producer and distributor. Those series are indicative of the increasing interest in video campaigns among large marketers, particularly to reach younger consumers who have demonstrated a willingness to watch clips on their computers, cell phones, and other mobile devices…

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