This month, a new web site called Unigo.com--a free, gigantic, student-generated guide to North American colleges for prospective applicants and their families--went live for the benefit of tens of thousands of trepidatious high-school students as they try to figure out where and how to go to college, reports the New York Times. Not coincidentally, it also aims to siphon away a few million dollars from the slow-adapting publishers of those elephantine college guidebooks that have been a staple of the high-school experience for decades. As status anxiety has helped drive college applications to record levels, the college-guidebook industry has expanded

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