Should video-game makers and organizers of fantasy sports leagues be allowed to profit from the use or likeness of college athletes? And if so, should the athletes themselves stand to benefit?

These questions were the subject of an Oct. 27 forum by the Knight Commission on Intercollegiate Athletics, whose members warned of the importance of protecting student athletes from commercial exploitation--especially as technology allows for the proliferation of new forms of media.

Some former college athletes who attended the forum argued that students should be free to decide how their name and likeness would be used--mostly because of the "coolness factor."

"I would


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