Duke University graduate Matt Ivester launched JuicyCampus, which allows students to post rumors and other campus gossip, in the fall of 2007 at his alma mater and six other institutions. But the site really made a splash over the last year as it spread to dozens of other schools--much to the dismay of campus administrators and even some students, who have taken offense to the anonymous and often crude or slanderous postings it has spawned.

Free to use and supported by advertising, JuicyCampus is a simple conduit urging users to post gossip and promising them total anonymity. There are threads on


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