For her college interview, Avery Cullinan put on her best outfit but didn’t bother with shoes. She sat in her living room, smiled into her computer’s webcam, and told an admissions officer more than 800 miles away that Wake Forest University was right for her.
"It’s hard to part with money for a half-hour interview," said Cullinan, who avoided a costly trip from her home in Newburyport, Mass., thanks to the pilot program at Wake Forest. She was later accepted to the Winston-Salem, N.C., school.
The online interview was part of a push that started in May at the university. Admissions director Martha Allman said she eventually wants to give each applicant–more than 9,000 of them each year–a more individualized review before inviting them to Winston-Salem as part of the school’s 1,200-student freshmen class.
Although it’s a relatively new process at the undergraduate level, webcam technology has been used for years by at least a dozen graduate programs–including Pennsylvania State University, the University of Georgia, and Arizona State University–to interview prospective students.
David Hawkins, public policy director for the National Association for College Admission Counseling, said he expects the trend to grow.
"Looking ahead, colleges will try to pursue the kind of technology that will create a personal approach to the admission process," said Hawkins, noting he was not aware of any school other than Wake Forest offering webcam interviews to undergraduate applicants.
But while colleges and universities have increased their online outreach to a generation raised on the internet, there are still logistical hurdles to online video interviews. The most notable, Hawkins said, is that financially strapped students might not have the easiest access to a computer.
"There are some limitations to it," he said. "The technology is still not as widely available [as necessary] . . . to make it effective."
But Carrie Marcinkevage, MBA director of admissions at Penn State’s Smeal College of Business–where webcam interviews have been offered for three years–said it’s more about schools not being open to change than students not having internet access.
She said her program’s applicants are offered several options for online interviews, including Skype internet telephone service, Yahoo! messenger, AOL instant messenger, and recently, Google Talk. All are free or relatively inexpensive, she said.
"It’s literally a matter of speaking their language. I don’t think it’s the students. It’s the unfamiliarity of the staff that doesn’t know how to use [the technology]," said Marcinkevage, cautioning that the virtual world should not replace an actual campus visit when students make their final choice.
Wake Forest uses a webcam version of Skype for its online interviews. The technology allowed Cullinan and about 30 other hopefuls to use a computer-mounted video camera and microphone to speak with an admissions officer through the internet, "face to face" on a computer screen.
After a successful round of web-based interviews in the early-admission process, Wake Forest has offered the program to its entire undergraduate applicant pool–a decision that doubled the number of requests for such interviews.
"We decided this would be a wonderful alternative to the face-to-face interview," Allman said. "We have to stay attuned to how students receive information and how they communicate."
Cullinan, who used her own computer to interview with Wake Forest, said most students can at least borrow internet access from family, friends, or even the local library.
"If you really need to, there are ways to do it," she said.
Wake Forest University
National Association for College Admission Counseling
Smeal College of Business