A decade after two students opened fire at Columbine High School in Jefferson County, Colo., killing 13 and injuring dozens more before turning the guns on themselves, the lessons in crisis communications and management gleaned from this tragic event still resonate for school leaders nationwide.

For those closest to the tragedy, the pain still resonates, too. "I see the faces of each student and Dave Sanders who were murdered, and the lives of those who were injured, and those who survived, but carried the scars from that day for a long time," says Rick Kaufman, APR (Accreditation in Public Relations), who...

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