[caption id="attachment_86858" align="alignleft" width="200" caption="A viral video course taught students how to maximize online views."][/caption]

In a course that many believe to be the first of its kind, Northwestern University film students last winter learned the keys to creating online videos with the potential to draw mass audiences in a phenomenon known as "going viral."

Students in the Evanston, Ill.-based school's viral video class, also known as YouTubing101, produced online videos according to seven popular YouTube genres and learned how to craft tag words and terms that would push their videos near the...

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