Staples taps Facebook to help young customers give back

A new social marketing campaign from Staples aims not only to drive young people to stores, but also to help them lend a hand to poorer students, ClickZ reports – revealing the power of social networks as a force for good. The office and school supplies retailer has created a Do Something 101 Facebook page and an "Adopt a Pack " Facebook application where participants can tag friends, virtually "fill" a backpack with school supplies, and then go to a Staples store to buy the supplies they selected and have them donated to other students who are living in poverty. The target audience of the campaign is high school students and teens who might want to assist the 13 million children in the U.S. living in poverty. Although Staples and the national nonprofit organization joined last year for a similar school supply drive, the partners decided this year’s effort would have social networking "at its core to drive participation and build buzz," according to a statement…

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