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A new social marketing campaign from Staples aims not only to drive young people to stores, but also to help them lend a hand to poorer students, ClickZ reports – revealing the power of social networks as a force for good. The office and school supplies retailer has created a Do Something 101 Facebook page and an "Adopt a Pack " Facebook application where participants can tag friends, virtually "fill" a backpack with school supplies, and then go to a Staples store to buy the supplies they selected and have them donated to other students who are living in poverty.
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