With the popularity of electronic reading devices on the rise, and a handful of colleges set to pilot Amazon.com's Kindle DX this fall, a new eBook reading device from New York-based Interead, called the COOL-ER, offers a less expensive alternative that its creator, Neil Jones, says educators could find appealing.

"I thought about what readers need from an eBook. The COOL-ER is 45 to 50 percent lighter than our closest competitors. So it's light in [students'] hands," said Jones, founder and chief executive officer of Interead.

The COOL-ER weighs 6.3 ounces, is 8.6 millimeters thick, and comes in eight colors, such as


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