However, SMS is widely considered spam in China. In response to this txtNation avidly adopt strict guidelines for how their Clients can operate, ensuring compliance with regulators, operators and the Mobile Marketing Associations guidelines, promoting consumer confidence.
Adam Williams, Client and Network Relations Coordinator at txtNation states “We feel the timing could not have been better, especially with the commencement of the Beijing Olympics just weeks away now. Continued expansion of our operations into territories such as China, is another clear indication of txtNation’s commitment to bring truly worldwide, mobile solutions into the global market place”.
With the 2008 Beijing Olympics set to pull approximately 3,000,000 visitors into the country and carrying an additional $3 Billion in revenue, it is anticipated that innovative information services, such as SMS alerts will be the new way to keep up with progress news from within the Olympic village. Williams, who has been pushing txtNation’s growth into un-chartered territories closed: “China’s addition to our global billing network is just the start of our new drive towards monetising mobile services across the world. 2008 is set to be a monumental year here, at txtNation”.
Consumer acceptance of mobile advertising is lower than with other advertising methods; however, ads that are related to topics of interest to consumers are likely to be very successful. Spam and traffic costs are the primary barriers for consumer acceptance of mobile advertising.
Most mobile Internet users in China are young and tech-savvy, with low- to mid-level personal income but high purchasing power. As such, researchandmarkets.com think that fashionable, interesting, leading-edge products or advertising campaigns may appeal to them more.