To get students invested in their education, President Barack Obama and Education Secretary Arne Duncan have announced a new video contest, asking students to “inspire” them with their stories. Advocates for educational technology say the contest is a great way to reach the digital generation and help students develop key 21st-century skills.

The contest, called “I Am What I Learn,” is accepting entries from middle school, high school, and college students ages 13 and older. Students can submit videos up to two minutes long, and entries must be received by Nov. 2.

“Students share responsibility for their education and for fulfilling their dreams,” said Duncan. “This video contest is an opportunity for young people to share their stories about where their education and career training can take them. At the same time, I encourage parents, schools, and communities to play a strong role in their stories by being accountable for forming stronger partnerships that guide students to their goals.”

Here are the contest rules:

– Each video must be submitted by an active student, age 13 or older.

– Contestants chosen as finalists will be contacted through their YouTube account and must respond within seven business days to confirm eligibility.

– Finalists under the age of 18 must submit a parental consent form.

– Videos must be two minutes or less in length.

– The contest’s page on the U.S. Department of Education (ED) web site (www.ed.gov/IAmWhatILearn) must be featured in the video.

– The video content must be original.

– The video must convey the importance of education, as well as the student’s individual academic goals.

Aside from these requirements, there are no restriction on the style of the video, and students are “encouraged to be creative,” ED says.

Winning videos will be chosen based on their creativity, strength and originality of content, and ability to inspire.