Warner Bros. Interactive Entertainment has signed a deal with Sesame Workshop, the nonprofit educational organization that produces “Sesame Street” in more than 140 countries, to create and publish a series of interactive games for various platforms based on the 40-year-old children’s series, reports the Associated Press. The partnership comes three months after Sesame Workshop and Warner Bros. announced Warner Home Video would distribute “Sesame Street” home videos. The companies said they see the latest partnership as an opportunity to create entertaining and educational interactive content for preschool-age children, an audience they said is underserved by game publishers. “There’s a big open hole in the market,” said Russell Arons, Warner Bros. Interactive Entertainment senior vice president of marketing. “This is the first generation of parents who grew up as gamers. Unlike prior generations where people weren’t sure of the value of video games, these are people who know there’s value and fun for the whole family.” Arons said the publisher hopes to utilize video and motion controller technologies, which will be available for Microsoft’s Xbox 360 and Sony’s PlayStation 3 later this year, for the new “Sesame Street” games, making the games easier and developmentally appropriate for preschoolers…
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