Social media accounts are becoming as common as work e-mail for admission counselors at Evangel University. They now have work accounts on Facebook where they converse with future students. "(The students) don't return a phone call but respond to a Facebook message," said Jeff Burnett, director of admissions at Evangel. As students and society change the way they communicate, universities and colleges in Springfield are building a presence on sites like Facebook or Twitter, where they believe their constituents are hanging out. "People are communicating in so many ways that you try to do the best you can with all...

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