Apple is in talks with the McGraw-Hill Companies and other publishers to include educational and trade titles on its planned tablet computer, BusinessWeek reports. McGraw-Hill Education, the third largest educational publisher in the U.S. by sales, is discussing getting electronic textbooks and parts of its online learning system onto the tablet, say people familiar with the discussions. Apple’s tablet, expected to be introduced Jan. 27, is likely to feature content from a wide range of book, magazine, and newspaper publishers. “Everyone is expecting eBook capabilities and services,” says Roger Kay, president of Endpoint Technologies Associates. Apple’s interest in educational content underscores the long-standing popularity of the company’s products among schools and institutions of higher learning. Publisher John Wiley & Sons also has talked with Apple about including Wiley content on Apple devices, says Peter Balis, director of digital content sales at Wiley. “We have had ongoing conversations with Apple about their interest in including educational content,” Balis says. “We will continue to support their efforts in whatever iteration it takes next week.”

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