Trying to ward off federal regulators, the advertising industry has agreed on a standard icon—a little “i”—that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening, reports the New York Times. Most major companies running online ads are expected to begin adding the icon to their ads by midsummer, along with phrases such as “Why did I get this ad?” When consumers click on the icon, a white “i” surrounded by a circle on a blue background, they will be taken to a page explaining how the advertiser uses their...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our news and resources


  • About the Author:

    staff and wire services reports