The subject of reading seemed like the most logical choice for the flash mob video, said principal Sharyn Gabriel.
In a powerful example of how online social networking, youth exuberance, and digital media can combine to affect a nation, students at Florida’s Ocoee Middle School created a video called “Gotta Keep Reading,” an infectious message that has “gone viral” and inspired other schools and big-name TV stars to endorse reading as a path to success.
The video began when the school’s reading coach, Janet Bergh, thought it might be fun to do something like The Oprah Winfrey Show’s “flash mob” video in Chicago last year. Winfrey and her producers elected to kick off the 2009 season with a live open-air version of the show in Chicago, featuring the Black-Eyed Peas and other performers. The Black-Eyed Peas rewrote the words to their single “I Gotta Feelin” as a Winfrey tribute dubbed “Oprah Feelin,” and hours before the show began the approximately 21,000 audience members were taught choreographed steps to the piece to create a flash mob dance.
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As to why she chose to create a flash mob video about reading, Bergh said on Oprah recently that “students have a lot of other interests. Oftentimes reading takes a back seat to that. …It’s not always real cool to be seen with a book.”
“The initial inspiration for the flash mob was the idea of involving every student and adult on our campus in an event that was a fun, exciting, team building activity with a great message,” explained Sharyn C. Gabriel, principal of Ocoee Middle School, in an interview with eSchool News. “We wanted to promote reading—as we always do—in a way that was motivational, meaningful, and engaging to our middle school students. The idea of any publicity was not a part of the plan. However, it has been a welcome, super fun, and exciting addition to the project!”
Gabriel continued: “Our goal was to inspire all readers, especially teenage readers. They love music, they love videos, so why not a music video about reading? We thought this was a win-win situation.”
After the idea took hold in the school, the administration next had to secure rights to the song, “I Gotta Feelin.”
“We worked through [the Black-Eyed Peas’] publishers to get permission to use the song. While we did not speak directly to the artists, submitting our lyrics about reading was part of the approval process,” said Gabriel. “We are hoping they are thrilled that they motivated and inspired us, and we do know that they support our message.”
After the school secured copyright permission, music and drama teachers began to write the lyrics to the group’s song and to choreograph the dance moves.
Students practiced for the flash mob video during their gym classes.
The “Gotta Keep Reading” music video features nearly all of the school’s 1,700 students dancing and singing while holding books in the school’s courtyard. It was recorded with the help of the school’s partner, Full Sail University, in December.
“Full Sail University [staff] very generously donated their time, their equipment, and their talent to this project,” Gabriel said. “They support our school in a variety of ways, including curriculum development and professional training for our teachers.”