[caption id="attachment_34604" align="alignleft" width="150" caption="Seventy percent of higher-ed officials say colleges should engage students using social media."]Seventy percent of higher-ed officials say colleges should engage students using social media.[/caption]

Colleges’ unending campaign to attract more students and alumni donations has higher-education officials looking to two technologies that consume a growing chunk of people’s free time: social media and video games.

University admissions officers are fielding prospective students’ application questions on Facebook and keeping alumni up to date with multiple daily tweets that could grow campus coffers if graduates feel...

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