A government campaign, built around a new web site called Admongo, will try to teach children from the fourth to the sixth grades how to think critically about advertising, reports the New York Times. The initiative seeks to educate children about how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf. The centerpiece of the effort is a web site called Admongo (admongo.gov), where visitors can get an “ad-ucation” by playing a game featuring make-believe products closely modeled on real ones. “Advertising is all around...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our
news and resources and get
eSchool News Today email newsletter

About the Author:

staff and wire services reports