In a world of ads, teaching students how to read them
By staff and wire services reports
April 28th, 2010
A government campaign, built around a new web site called Admongo, will try to teach children from the fourth to the sixth grades how to think critically about advertising, reports the New York Times. The initiative seeks to educate children about how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf. The centerpiece of the effort is a web site called Admongo (admongo.gov), where visitors can get an “ad-ucation” by playing a game featuring make-believe products closely modeled on real ones. “Advertising is all around...
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