Mass notification systems use a highly reliable, web-based process with stringent security standards and redundant servers to keep them up and running at all times. And while they aren’t free, the costs for these services are minimal.
Every campus should have a mass notification system. During an emergency, accurate and up-to-the-minute information can be critical in helping to prevent injuries and save lives. This isn’t the time to take a chance on a free social media service.
By the way, I have nothing against Twitter. I have my own account–fielsafe–that I use to tweet several times a week. It’s a great way to communicate with a large number of people when your message isn’t about a potentially life-and-death situation.
Patrick Fiel is public safety advisor for ADT Security Services and a former executive director of school security for Washington, D.C. Public School System. He also served 22 years in the Army Military Police Corps, where his responsibilities included day-to-day security operations at the West Point Military Academy. During his time with ADT, Fiel has conducted more than 100 television, radio, newspaper, and magazine interviews as a public and school safety expert.
Follow Patrick Fiel on Twitter.