“Windows 7 opens a world of opportunity for hardware manufacturers, software developers, and service providers, and Computex gives us an opportunity to demonstrate what is possible,” said Murray Vince, general manager of the Original Equipment Manufacturer division for Microsoft. “Tobii’s eye-tracking and eye-control products provide a natural user interface and enable rich new computing scenarios; we are thrilled to be collaborating with them.”
According to Amadeus Capital investor Jeppe Zink, Tobii also has sold its technology to internet portal companies.
Tobii’s eye-tracking products cost roughly between $7,000 and $35,000, depending on how advanced the product’s operating system is. Besides DFKI’s Text 2.0, Tobii’s technology can be used with online advertising, gaming, car safety, and 3-D displays, says the company. Tobii also says the technology can be used to help people with disabilities.
“Computer manufacturers are working intensively to integrate new and intuitive interaction interfaces,” said John Elvesjo, founder and chief technology officer of Tobii Technology, in a statement. “Eye control is one such technology. Tobii’s eye-controlled computers are already used by thousands of people with physical and speech impairments around the globe and will, in a near future, become a natural part of a regular PC environment. To reach this point, it is essential that we collaborate with major players.”
Although Text 2.0 might sound like an intriguing technology, critics are questioning how helpful it might really be.
Some wonder if automatic visual or special effects will be too distracting. They also question whether the software really can determine which words are “less important” if a reader is skimming. And will eye-tracking software open the possibility for advertisements to pop up related to topics the reader is perusing? For example, if a user reads about Julia Child, will advertisements for cutlery appear when a user reads the word “knife”?
Many say it’s too soon to tell how the technology will be implemented.
And while eye-tracking technology is still in its infancy, DFKI recently put its Processing Easy Eye-tracker Plug-in (PEEP) to a practical use by allowing Webkit’s 3-D capability to create a window manipulation system called “gaze-controlled tab expose.”
In other words, computer users can use their eyes to pull up internet tabs in 3-D.
PEEP is free to download and can be used in any eye-tracking project.