[caption id="attachment_39683" align="alignleft" width="150" caption="Athletes' tweets have rubbed some college coaches the wrong way."]Athletes' tweets have rubbed some college coaches the wrong way.[/caption]

Last fall, before he got fired, Texas Tech football coach Mike Leach banned his Red Raiders from using Twitter after a player tweeted that his coach had been late to a team meeting.

Twitter and Facebook were “stupid” distractions, Leach said, and only narcissists want to “type stuff about themselves all the time.”

Yet, that’s what tens of thousands of college athletes are doing—sending a flood of mostly inane and meaningless chatter...

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