The Amazon.com Kindle eReader and bookstore have reached a “tipping point,” the company said July 19, with Kindle titles outselling hardcover books on the massive online marketplace for the first time, CNET reports. “We’ve reached a tipping point with the new price of Kindle–the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189,” Amazon founder and CEO Jeff Bezos said in an announcement release, referring to last month’s price drop for the device. “In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books–astonishing, when you consider that we’ve been selling hardcover books for 15 years and Kindle books for 33 months.” And Kindle titles continue to outpace hardcovers, statistics from Amazon showed. In the past three months, 143 Kindle books were sold for every 100 hardcovers, but when that time frame is narrowed to a month, it’s 180 Kindle books for every 100 hardcovers. Total e-book sales tripled from the first half of 2009 to the first half of 2010…

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Maya Prabhu