The Associated Press reports that a group of media and electronics companies will soon start testing a system that will let you watch the movies you buy wherever you are, regardless of formats and other technical hurdles. Like ATMs, your account would follow you, no matter what brand of machine you use. The group has also come up with a name for the open standard it is creating, which it was unveiling on July 20: UltraViolet. The open standard backed by movie studios including Warner Bros. and technology companies such as Microsoft Corp. represents a challenge to proprietary formats from Apple Inc. and others. Those formats lock buyers of video content to limited numbers of devices, such as the iPad or Apple TV…

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Maya Prabhu