[caption id="attachment_43703" align="alignleft" width="150" caption="Fifty-two percent of campuses spent more on social media marketing between 2008 and 2009."]Fifty-two percent of campuses spent more on social media marketing between 2008 and 2009.[/caption]

Massive social media advertising campaigns have proven effective for colleges and universities large and small, and a new analysis shows that institutions that invest the most in social media ads spend less per student on marketing than do campuses who stick to traditional strategies.

Campuses considered “moderate-to-heavy” investors in social media marketing to alumni and current and prospective...

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