Web sites are trying to make search more helpful by showing what your friends—or other people like you—like, reports the New York Times. Turning to friends is the new rage in the web world, extending far beyond established social networking sites and setting off a rush among web companies looking for ways to help people capitalize on the wisdom of their social circles—and to make some money in the process. Amazon.com now allows its shoppers to connect to their Facebook accounts so it can display their friends’ favorite books, films, and other products. TunerFish, a start-up owned by Comcast, lets...
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