“We know that around age 8 they [children] start to lose interest in reading,” Newman says. “Obviously, digital media is competing for kids’ attention. It’s very important that we as publishers make sure we’re engaging kids in reading for fun. There’s an opportunity to use technology to engage kids. … We can have great content presented in a digital way.”
The Kids and Family report was compiled by the Harrison Group, a marketing and research consulting firm. The survey was conducted in the spring of 2010, with 1,045 children and 1,045 parents interviewed. The margin of error is plus or minus 3.2 percentage points.
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