Is it a book? Is it a film? Is it a game? Or all three? Publishers and authors at the world's biggest book fair are battling to entice a new generation of readers with the latest multimedia products, AFP reports. That the electronic book reader has turned the book industry on its head is well known—but talk of the “eBook” that has dominated Germany’s Frankfurt Book Fair in recent years has given way in 2010 to excited chatter about the so-called "enhanced eBook," a mixture of the traditional book, audio, video, and game. "In five years, books will be more...

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura