High-Resolution Color LCD Gives Students Deeper Understanding of Math;
World’s First*1 Picture Plot Function Enables Users to Graph Over Real-Life Images
DOVER, NJ, October 7, 2010 — Casio America, Inc., and its parent company, Casio
Computer Co., Ltd., today announced the release of PRIZMTM (fx-CG10), advancing the nextgeneration
of graphing calculators with its high-resolution color LCD and various functions
designed to assist with math lessons. PRIZMTM includes the world’s first Picture Plot*1
function that enables users to plot graphs over curves and other familiar shapes in real life, such
as the parabola of jets from a water fountain. The high-resolution color LCD delivers full
textbook-style display.
PRIZMTM is revolutionary among graphing calculators with features that enhance users’
understanding of mathematics. With conventional graphing calculators, students learn by
inputting equations to create graphs. PRIZMTM creates a whole new way to learn math by
enabling students to experiment by creating their own graphs over pictures of real-life
scenes, and then understand the functions from the graphs that they created on their own.
“We are thrilled to introduce the new PRIZMTM to Casio’s line of superior graphing
calculators,” said Greg Yurchuk, director of marketing of Casio’s Education Division. “It
brings math to life with vivid images and color displays which offer students a fun and
innovative way to learn in the modern-day classroom.”
Casio has contributed to math education around the world by developing advanced
calculators that make learning easier. In 1985, Casio introduced the world’s first graphing
*1 As of October 7, 2010, for built-in calculator functions. According to a survey by Casio Computer Co., Ltd.
CASIO AMERICA, INC. 570 Mt. Pleasant Avenue, Dover, NJ 07801 973-361-5400 www.casiousa.com
calculator, the fx-7000G, and in 2004 the company released the fx-82ES scientific
calculator with textbook display that showed fractions and root functions as they
appeared in textbooks.
High-resolution color LCD with full textbook-style display
The color LCD offers full textbook-style display with the highest pixel
resolution*2 (82,944 dots) and widest color reproduction*2 (65,536
colors) of any calculator. PRIZMTM comes with high-resolution fonts
up to 18×24 dots (including blank dots), to enable equations and text
to be displayed just like they appear in textbooks. The Blanview LCD
delivers superior visibility and low power consumption, enabling color
display with an estimated run time of 140 hours on four AAA-size
alkaline batteries.*3
Picture Plot enables learning from real-life pictures
Picture Plot enables users to create their own graphs over pictures
displayed on the color LCD. PRIZMTM comes with 55 types of color
pictures that users can create graphs over, such as a picture of the
parabola of jets from a water fountain and an image sequence of a
clock’s pendulum movement. Users can perform regression
calculations from the completed graphs to enhance their
understanding of math functions.
CASIO AMERICA, INC. 570 Mt. Pleasant Avenue, Dover, NJ 07801 973-361-5400 www.casiousa.com
Multitude of functions that leverage the color LCD
Colors can be added to a multitude of graphing objects including dotted lines, circles, and
bars, as well as grid lines on graphs, labels of coordinate axes, and coordinate values
displayed during tracing. The Color Link function links the colors used in graphs to the
designated values in the spreadsheet screen, to aid the visual comprehension of trends and
changes in values. PRIZMTM automatically color-codes brackets when entering equations
with multiple brackets, as a visual aid to facilitate the entry of complex equations.
PRIZMTM also features an all-new case design that is the model look for the nextgeneration
graphing calculator. It retains the key layout and style of operation that is
popular among users of Casio’s graphing calculators, but packages them in an attractive
and sleek new body shape. Users can also connect PRIZMTM to Casio’s GREEN SLIM
Projectors, the company’s newest data projectors, to project graphs and equations on a
screen and facilitate students learning and aid teachers in the classroom.
PRIZMTM will be available in January 2011 with an MSRP of $129.99.
For more information on PRIZMTM, visit www.CasioEducation.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of
the world’s leading manufacturers of consumer electronics and business equipment solutions, established
in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer electronic products. Casio has
strived to realize its corporate creed of “creativity and contribution” through the introduction of
innovative and imaginative products. For more information, visit www.casioeducation.com.

PRIZM SMPR: http://coyneclients.com/casio/prizm_smpr/pdf/Casio_Prizm_Press_Release.pdf

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