[caption id="attachment_49297" align="alignleft" width="150" caption="The NCAA licenses student-athlete's images to video game makers. "][/caption]

Basketball star Ed O’Bannon and quarterback Sam Keller each earned most valuable player awards during their collegiate careers. Now, years after playing their final games, they are pursuing what they consider a more significant collegiate legacy: They are attempting through federal lawsuits to force the NCAA to share its annual revenues with student athletes—including money earned through the sale of video games bearing the athletes’ likenesses.

“There are...

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