CORE K12 Education Appoints New Head of Sales.

Jersey City, N.J. (December 15, 2010) – CORE K12 Education is pleased to announce that James (Jim) Luthi is joining its executive management team as Vice President of Sales effective January 1, 2011.

From a field of highly qualified candidates, Mr. Luthi achieved the appointment based on his energetic approach to sales and leadership, as well as his knowledge of formative assessment.

Kevin Howell, President of CORE K12 Education, says of the appointment, “CORE K12 is launching a new generation of innovative products and services to directly advance the stated goals of American education’s strategic leadership. We looked for a sales leader who understands this mission. Jim’s background, his articulate presence and thoughtful manner all fit with our approach to school partnering. And our full partnership team is comprised of more than just our staff – it includes the leaders, teachers and even the students of the districts and state departments of education we serve. Jim won this appointment because he embodies the personal attributes, drive and understanding necessary to make each of our partnerships more than a simple success – we want each to be a dramatic success.”

Mr. Luthi has built his sales career around working with technology and education organizations in the Pacific Northwest. Most recently, he was the Director of Major Accounts for the Northwest Evaluation Association (“NWEA”) headquartered in Portland Oregon. During his tenure with NWEA, Jim Luthi built the most profitable sales team experienced by NWEA. He accomplished this goal by creating a major accounts team targeting the 200 largest school districts across the U.S. and streamlined NWEA internal processes to support the needs of these large districts.

Prior to his position with NWEA, Mr. Luthi founded and directed a custom consulting business designed to help high tech sales forces build targeted value propositions for meetings with executives of billion+ dollar corporations. The programs and reports developed as part of the consulting business helped link business initiatives directly with the vendor’s products/services resulting in increased sales.

Mr. Luthi earned a Bachelor of Arts in Communications from the University of Oregon in 1991.

About CORE K12 Education ( –
CORE K12 Education (CORE K12) is a division of CORE ECS, based in the United States. CORE K12 delivers highly customized solutions to meet the specific needs of State and Local Education Agencies (SEAs/LEAs) and school districts. Their unique products and services include state-of-the-art, technology-based formative assessment systems, innovative intervention curricula, engaging Web-based training, highly effective professional development seminars, and customized content and assessment development.
CORE K12 currently works with more than 2.5 million students in schools, districts and states across the country, including the Los Angeles Unified School District, Palm Beach County Public Schools, Orange County Public Schools, the Texas Education Agency, and the Virginia Department of Education. Learn more about CORE K12 at

Press Contact: Peggy Fernau PH: 405-258-7328 Email:

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