Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things.
When the personal computer revolution began decades ago, Latinos and blacks were much less likely to use one of the marvelous new machines. Then, when the Internet began to change life as we know it, these groups had less access to the Web and slower online connections placing them on the wrong side of the “digital divide.”
Today, as mobile technology puts computers in our pockets, Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things.
But now some see a new “digital divide” emerging with Latinos and blacks being challenged by more, not less, access to technology. It’s tough to fill out a job application on a cell phone, for example. Researchers have noticed signs of segregation online that perpetuate divisions in the physical world. And blacks and
Latinos may be using their increased Web access more for entertainment than empowerment.
Fifty-one percent of Hispanics and 46 percent of blacks use their phones to access the Internet, compared with 33 percent of whites, according to a July 2010 Pew poll. Forty-seven percent of Latinos and 41 percent of blacks use their phones for e-mail, compared with 30 percent of whites. The figures for using social media like Facebook via phone were 36 percent for Latinos, 33 percent for blacks and 19 percent for whites.
A greater percentage of whites than blacks and Latinos still have broadband access at home, but laptop ownership is now about even for all these groups, after black laptop ownership jumped from 34 percent in 2009 to 51 percent in 2010, according to Pew.
Increased access and usage should be good things, right?
“I don’t know if it’s the right time to celebrate. There are challenges still there,” says Craig Watkins, an associate professor at the University of Texas at Austin and author of “The Young and the Digital.” He adds: “We are much more engaged, but now the questions turn to the quality of that engagement, what are people doing with that access.”
For Tyrell Coley, engagement mostly means entertainment. In December, the 21-year-old New York City supermarket clerk launched a Twitter conversation about “(hash)femalesneedto.” The number sign was a “hashtag” that allowed others to label their tweets and join the discussion.
Within a few hours, (hash)femalesneedto was the top trending topic on Twitter meaning more of the site’s 17 million users were talking about it than anything else.
Most comments came from black users and focused on relationships, advising women to do things like “learn sex is not love” and “learn how to love themselves.”
“There’s always something happening on Twitter, some drama, people talking about something,” says Coley. “Twitter is a great social network to kill time. When you’re bored, get on Twitter. Next thing you know you’ll be out of work or whatever. Twitter makes my day go by. That’s why I’m on almost every day.”
Coley is black, and so are most of his 3,756 Twitter followers. So are about 25 percent of all Twitter users, roughly double the percentage of blacks in the U.S. population, according to a February 2010 survey by Edison Research and Arbitron.
Many of Twitter’s trending topics have been fueled by black tweets. Coley has been responsible for several (hash)youcantbeuglyand and (hash)dumbthingspeoplesay also sprang from his iPhone. He has a desktop computer at home, which he used to apply for his supermarket job. But he uses his phone for 80 percent of his online activity, which is usually watching hip-hop and comedy videos or looking for sneakers on eBay.
This trend is alarming to Anjuan Simmons, a black engineer and technology consultant who blogs, tweets and uses Facebook “more than my wife would like.” He hopes that blacks and Latinos will use their increased Web access to create content, not just consume it.