When Ashish Rangnekar wasn’t studying for his business school entrance exam, he played games, perused websites, and checked eMail on his iPhone. Now he – and 75,000 other students – can do both simultaneously.
Rangnekar is the cofounder of Watermelon Express, an application available for the iPhone, iPad, and desktop computer that helps students prepare for high-pressure exams such as the GMAT, GRE, LSAT, and SAT using game-playing features, competitions with peers, and analytics showing precisely where students need to improve.
Watermelon Express uses reams of educational and test-prep content from books and open-source websites to create questions for seven subjects.
“There’s a lot of content out there, but when you interact with it, you realize how one-dimensional it really is,” said Rangnekar, who passed the GMAT and is now a student at the University of Chicago’s Booth School of Business. “So we start from where [publishers] leave off.”